Last updated: March 2026
1. Who We Are
This privacy policy explains how Rimrose Carpets ("we", "us", "our") collects, uses, stores and protects your personal data when you use our website at rimrosecarpets.uk, visit our showroom, or engage with our services.
Our showroom and registered trading address is:
Rimrose Carpets
79-81 Rimrose Road
Bootle, Liverpool
Merseyside, L20 4HN
United Kingdom
Telephone: 0151 933 1234
Email: sales@rimrosecarpets.uk
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).
2. Data We Collect
We may collect and process the following personal data:
2.1 Information You Provide Directly
- Contact details: your name, email address, telephone number and postal address or postcode, provided when you submit an enquiry via our website contact form, telephone us, email us or visit our showroom.
- Service details: information about the flooring products and services you are interested in, including room measurements, property details and budget preferences.
- Communications: records of correspondence between you and Rimrose Carpets, including emails, telephone call notes and messages submitted through our website.
2.2 Information Collected Automatically
- Technical data: your IP address, browser type, operating system, screen resolution and device information.
- Usage data: pages visited, time spent on pages, links clicked and referring website addresses.
- Cookie data: information collected through cookies and similar technologies (see Section 8 below).
2.3 Information From Third Parties
We may receive personal data from third-party platforms where you have chosen to interact with us, such as social media platforms including Instagram and Facebook, or third-party review websites.
3. How We Use Your Data
We use your personal data for the following purposes:
- To respond to enquiries: processing and responding to quote requests, questions and service enquiries submitted through our website, by telephone or in person.
- To provide our services: arranging home visits for measuring, preparing quotes, scheduling carpet, vinyl or artificial grass fitting appointments, and delivering products.
- To communicate with you: sending appointment confirmations, fitting updates, aftercare information and responding to feedback.
- To improve our website: analysing how visitors use our website to improve content, layout and user experience.
- To comply with legal obligations: maintaining business records as required by UK tax, accounting and consumer protection law.
We will never sell, rent or trade your personal data to third parties for marketing purposes.
4. Legal Basis for Processing
Under the UK GDPR, we rely on the following lawful bases for processing your personal data:
- Consent: where you have given us clear consent to process your personal data for a specific purpose, for example by submitting our quote request form and ticking the consent checkbox.
- Contract: where processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract, for example when arranging a fitting appointment.
- Legitimate interests: where processing is necessary for our legitimate business interests, such as improving our services and website, provided these interests do not override your fundamental rights.
- Legal obligation: where processing is necessary to comply with a legal obligation to which we are subject, such as maintaining financial records.
5. Data Sharing
We may share your personal data with the following categories of recipients, only to the extent necessary:
- Our fitting teams: names, addresses and telephone numbers shared with our professional carpet, vinyl and artificial grass fitters to carry out installation work at your property.
- Hosting providers: our website is hosted by HostGator. Data submitted through our website is processed on their servers. HostGator operates under appropriate data processing agreements.
- Email services: enquiries submitted through our contact form are delivered via our web server's mail service to our business email.
- Professional advisors: accountants, solicitors or other advisors where required for legitimate business purposes.
- Legal authorities: law enforcement agencies, regulators or other authorities if required by law.
We do not transfer your personal data outside the United Kingdom unless specifically required and with appropriate safeguards in place.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Quote enquiries: retained for up to 12 months from the date of your enquiry, unless you become a customer.
- Customer records: retained for up to 6 years after the completion of work, in accordance with HMRC requirements and to support any warranty or aftercare queries.
- Website analytics: anonymised usage data may be retained for up to 26 months.
After these periods, your data will be securely deleted or anonymised.
7. Your Rights Under UK GDPR
Under the UK General Data Protection Regulation, you have the following rights in relation to your personal data:
- Right of access: you can request a copy of the personal data we hold about you (a Subject Access Request).
- Right to rectification: you can request that we correct any inaccurate or incomplete personal data.
- Right to erasure: you can request that we delete your personal data where there is no compelling reason to continue processing it.
- Right to restrict processing: you can request that we restrict the processing of your personal data in certain circumstances.
- Right to data portability: you can request a copy of your personal data in a structured, commonly used and machine-readable format.
- Right to object: you can object to the processing of your personal data where we are relying on legitimate interests.
- Right to withdraw consent: where processing is based on your consent, you can withdraw that consent at any time.
To exercise any of these rights, please contact us at sales@rimrosecarpets.uk or call 0151 933 1234. We will respond to your request within one calendar month.
If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Telephone: 0303 123 1113
8. Cookies
Our website uses cookies — small text files stored on your device — to improve your browsing experience. We use the following types of cookies:
- Essential cookies: required for the website to function correctly, including session management and form submission security. These cannot be disabled.
- Analytics cookies: help us understand how visitors interact with our website by collecting anonymous usage data. We may use Google Analytics for this purpose.
- Embedded content cookies: our website embeds a Google Maps iframe on the contact page, which may set its own cookies under Google's privacy policy.
When you first visit our website, a cookie consent banner will appear allowing you to accept the use of non-essential cookies. You can also control cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the website.
For more information about cookies, visit allaboutcookies.org.
9. Data Security
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it, including:
- SSL/TLS encryption on our website to protect data transmitted through our contact form.
- Server-side rate limiting and honeypot spam protection on our quote request form.
- Restricted access to personal data within our business on a need-to-know basis.
- Regular review of our data processing practices and security measures.
While we take all reasonable precautions, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
10. Children's Privacy
Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete it.
11. Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, legal requirements or regulatory guidance. Any changes will be published on this page with an updated "last updated" date. We encourage you to review this policy periodically.
Material changes affecting how we process your data will be communicated to you directly where we hold your contact details.
If you have any questions, concerns or requests regarding this privacy policy or how we handle your personal data, please contact us:
Rimrose Carpets
79-81 Rimrose Road, Bootle, Liverpool, L20 4HN
Telephone: 0151 933 1234
Email: sales@rimrosecarpets.uk
We aim to respond to all enquiries within 5 working days.